Design Director: Kay ShehataCHALLENGE
Preply is an online learning platform that connects students with tutors around the world. As the brand grew, it needed a visual identity that captured its mission to make education accessible, engaging, and transformative. The challenge was to craft a design that reflected Preply’s commitment to personalized learning while showcasing its innovative approach to education.
SOLUTION
We developed a brand system that merges professionalism with approachability, capturing Preply’s dynamic and global nature. The new logo, set in a modern sans-serif typeface, exudes clarity and trust. A vibrant color palette, inspired by a blend of energy and calm, evokes the brand’s promise of unlocking potential through learning. Subtle yet purposeful graphic elements, like playful icons and patterns, convey the idea of progress and possibility. The result is a brand identity that resonates with both students and tutors, reflecting Preply’s forward-thinking approach to online education.
