2019 MoMA Film Series: Logo, Merchandising & Advertising Design

I designed the visual identity for the 2019 MoMA Film Series, focusing on a modern yet timeless aesthetic that honored cinema’s legacy. The goal was to create a cohesive design that could be adapted across various media, from print to digital. Merchandise and advertising materials were crafted to engage audiences and reflect the cultural significance of the films, ensuring strong brand presence and audience connection.