DESIGNER / REBRANDING + Motion designer
Role:
As a brand designer, I integrate visual identity, motion design, and 3D modeling to create a holistic and immersive brand experience for Sudio. My role involves not only developing logos, color palettes, and packaging but also incorporating motion graphics and 3D elements to bring the brand’s story to life in both static and dynamic formats.
Process:
Research & Concept Development: Understand the brand’s vision, target audience, and market positioning. Use this insight to generate concepts that combine visual design, motion, and 3D to tell a cohesive story.
Design Execution: Create a comprehensive brand identity, including logo design, typography, packaging, and digital assets. I integrate motion design elements for ads, social media, and promotional videos, alongside 3D visuals for product renders and marketing materials.
Motion Design: Develop dynamic animations that highlight key brand features, product benefits, and create engaging visuals for digital platforms.
3D Modeling & Rendering: Utilize 3D skills to create realistic product renders, ensuring the headphones' design, textures, and materials are accurately represented in marketing assets.
Brand Guidelines: Establish comprehensive guidelines that include both static and motion design elements, ensuring consistency across all touchpoints.