Illustration of a person in a bathtub with steam and bubbles, with the text "Urban Outfitters Friday Night Body Kit" over a background of trees and a dark sky with stars and a crescent moon.

Brand a comprehensive body kit that highlights innovative colors inspired by Urban Outfitters' design guidelines. Develop a catchy and memorable kit name that resonates with our target audience. Additionally, create fitting and appealing illustrations for each unique product within the kit to enhance visual appeal and effectively convey the design concepts.

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Tools used: Figma, adobe photoshop + Adobe illustrator

Art direction + design by Khaia shehata

A white box labeled 'Friday Night Body Kit' with three smaller boxes labeled 'Body Seasoning,' 'Keep the Good Smell,' and 'Friday Night Body Kit Basic White Towel' on a pink grid background.
Pink and purple Friday Night Body Kit box with an illustration of a bear in a bathtub, titled 'Urban Outfitters' and labeled as containing lavender sea salt, rose body oil, steam head and body towel.
A box containing self-care products with colorful packages. One package is blue with the text "FRIDAY NIGHT BODY KIT" and an illustration of a person in a bathtub under a night sky. There are other packages labeled "KEEP THE GO SMELL" and "BODY SEASONAL".
Package of white face towels labeled 'Basic White Towel, Steam Face Towel' on grid background
Illustration of three product items with text descriptions: a pink circle with a yellow-lined arm applying body seasoning salt, labeled 'Body Seasoning Bathtub Salt'; a blue square with a yellow-lined person in a bathtub surrounded by steaming water, labeled 'Keep on the Good Smell Lavender Calming Body Oil'; a yellow oval with a yellow-lined woman smiling under a white towel, labeled 'Basic White Towel Fluffy Steam Holder Towel'.
Screenshot of an online store homepage for Urban Outfitters displaying a promotional banner and various products including a body kit, mask set, and self-care items.
Two smartphones displaying social media posts promoting a Friday Night Body Kit from Urban Outfitters. The left phone shows a photo of the kit's contents on a pink and white background, and the right phone shows a promotional story with the kit in a white box against a blue sky background.