Case study Lemme is a health and wellness brand that specifically targets an audience between the ages of 18 and 35. The core concept of the project is to create imaginative and engaging social media content, utilizing CGI elements to effectively promote the brand and resonate with its youthful demographic. Through this innovative approach, Lemme aims to inspire a healthy lifestyle while fostering a strong connection with its audience.

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Tools used: After effects, 3D BLENDER (AR/VR), Illustrator, Photoshop

Art direction + design by Kay shehata

Pink stencils on a sidewalk with the words "Lemme Cloud Nine", a cloud shape, a DNA helix, a target, a bottle, and a black shadow of a person taking the photo.
Two fashion dolls sitting on pink chairs with a bottle of gummy vitamins labeled "Lemme Chill De-Stress Gummies" on a pink background.
Pink bubble jacket made of transparent plastic bubbles with a small label that reads 'Lemme' on the collar against a black background.
A woman in a pink satin robe sitting on a beige couch, smiling, with a vintage television in the background showing a woman in yellow. Two supplement bottles labeled 'Lemme CHILL' and 'Lemme BURN' are on either side of her.
Woman in a pink shiny jumpsuit and white gloves standing in front of a giant bottle of dietary supplement labeled 'Lemme BURN' with a bottle of car and cars in the background.
A pink-painted unicorn is lying on a white table against pink walls, with a bottle labeled "Lemme Sleep" beside it.