About the project

We upgraded the brand guidelines by optimizing typography, enhancing layout systems, and embracing a hyper-digital, 3D aesthetic. This evolution introduced dynamic illustrations, sprites, emotes, and vibrant gradients, creating a seamless connection between brand and platform.

A blue credential badge with the word 'KICK' in green block letters, attached to a green lanyard with white 'KICK' logos, featuring a gaming controller charm, a bomb charm, and a sword charm.
Young woman with long wavy hair smiling, wearing a green T-shirt, black jacket, and a green lanyard with the word 'KICK' and gaming-themed decorations, standing in front of a colorful blurred background.
Large purple sculpture resembling a round bomb with a red flame on top, inside a modern building with glass windows and people walking by.
A small black computer keyboard with a red-orange flame-shaped object on the right side.